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千嬴国际手机版网页:Equity sales list of Beijing real estate enterprises in February: Anar, Zhonghai and Poly Real Estate ranking top 3

2020-03-11

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Source: CRIC Beijing

In February 2020, under the influence of the epidemic, most of the real estate enterprises didn’t resume work until mid-to-late February. The supply of new houses dropped sharply, the sales offices were closed, and the transactions declined sharply. The sales of real estate companies were generally dismal. In this context, the Anar group ranked top 1 with 3.03 billion yuan of equity sales, and Zhonghai ranked top 2 with 1.4 billion yuan of equity sales. The two-level differentiation between real estate enterprises is serious, and the internal gap is large.

 

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Equity Sales Ranking List of the Real Estate enterprises in Beijing in February 2020

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Equity Sales Area Ranking List of the Real Estate enterprises in Beijing in February 2020

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Equity Sales Flow Ranking List of the Real Estate enterprises in Beijing in February 2020

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Equity Sales Flow Area Ranking List of the Real Estate enterprises in Beijing in February 2020

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Equity Sales Ranking List of the Real Estate enterprises in Beijing in January & February 2020

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Equity Sales Area Ranking List of the Real Estate enterprises in Beijing in January & February 2020

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Equity Sales Flow Ranking List of the Real Estate enterprises in Beijing in January & February 2020

 

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Equity Sales Flow Area Ranking List of the Real Estate enterprises in Beijing in January & February 2020

 

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Sales Ranking List of the Real Estate enterprises in Beijing in January & February 2020

 

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Ranking List of Sales Area of the Real Estate enterprises for all projects in Beijing in January & February 2020

Interpretation of the ranking list

In February 2020, affected by the epidemic, the sales offices on site were basically closed, and new housing transactions were restricted. In addition, February was the off-season for sales, and the housing market in Beijing performed poorly in February. The supply was as low as freezing point, and the trading volume fell sharply on a month on month basis, which was the lowest value in the year. The average transaction price also fell on a month on month basis, with the downturn of the market performance.

According to CRIC statistics, in February 2020, only 258 sets of new commercial housing (ordinary residential buildings + villas) were available in Beijing, with a sharp decline of 92.76% on a month-on-month basis and 90.75% on a year-on-year basis; 1034 sets of commercial housing (ordinary residential buildings + villas) were sold, with a month-on-month decrease of 64.34% and a year-on-year decrease of 40.02%; the transaction area was 105300 square meters, with a month-on-month decrease of 68.96% and a year-on-year decrease of 47.76%; the average transaction price was 50587 yuan / square meters, a month-on-month decrease of 2.1% and a year-on-year increase of 6.61%; the total transaction amount was 5.325 billion yuan, with a month-on-month decrease of 69.62% and a year-on-year decrease of 44.3%.

So what about the sales performance of the real estate enterprises in the context of the overall decline in the new housing market? CRIC Beijing sorted out the transaction data of Beijing real estate enterprises in February 2020, and released the list of equity sales, equity sales flow and sales performance of Beijing real estate enterprises in February 2020.

Monthly performance: only 7.8 billion yuan of the equity sales of top 30 real estate enterprises

The scale of sales has declined dramatically

According to CRIC statistics, in February, the equity sales of Beijing's top 30 real estate enterprises were only 7.838 billion yuan, a significant decrease of 10.062 billion yuan (56.21%) compared with the total equity sales of 17.9 billion yuan in January, and a significant decrease of 68.9% over the same period last year.

As the whole month of February was effected by the epidemic, the sales offices that real estate enterprises rely most on were closed. The sale of offline new houses was basically zero, and the transaction of new houses was affected seriously. Although the major real estate enterprises have started the online sales and discount promotion mode in order to alleviate the sales pressure and promote the sales collection, the online house selling cannot replace the offline experience. Moreover, even if the online subscription is completed, the offline signing and the bank mortgage still need the face-to-face signing. At present, the transaction closed-loop cannot be completed with poor sales performance. In addition, during the epidemic period, the income decreased and the savings for purchasing houses were insufficient, which also restrained the demand for house purchasing.

The sales of real estate enterprises are under severe pressure and most of them have seen a sharp year-on-year decline in sales, among which the month-on-month decline of Shoukai, Jinmao, China Resources, Sunac was over 80%.

Performance of the real estate enterprises: Anar group leapt to the top with 3.03 billion equity sales

Zhonghai rank second in equity sales of 1.4 billion

   Anar group, with an absolute advantage of 3.03 billion yuan in turnover, leapt to the top of the list of equity sales of Beijing's real estate enterprises in February. Zhonghai ranked second with 1.4 billion yuan of equity sales, while Poly ranked third with 350 million yuan of equity sales. Only two real estate enterprises in the list had equity sales of more than 1 billion yuan. Beijing Urban Construction Investment and Development Co., Ltd. ranked in the top 10 with 170 million yuan.

The outstanding performance of the Anar group in February can not be separated from the hot sales of MIX Plaza, which is invested by Anar. The project is located in Tongzhou and integrates the office building, business apartment and business cluster. According to the statistics of CRIC data, in February 2020, MIX Plaza has achieved a total turnover of 581 sets, with a total transaction value of 2.942 billion yuan. In addition, Zhonghai has a good performance and ranked second. Its projects of Zhonghai Shougang Chang’an Yunjin and Zhonghai Huanyu Tianxia have contributed a lot of value. Zhonghai Shougang Chang'an Yunjin was also the top seller of Beijing's new housing market in February, which is a restricted competitive housing project located in the South Street of Gucheng, Shijingshan, with a monthly turnover of 1.12 billion yuan, a total transactions of 218 sets and a transaction area of 19,000 square meters.

Concentration: two levels of market performance differentiation

Top real estate enterprises have significant advantages

In February, 2020, the total equity sales of top 3 and top 10 real estate enterprises were 4.774 billion yuan and 6.374 billion yuan respectively, accounting for 60.9% and 81.32% of the total equity sales of the top 30 real estate enterprises. The top 10 real estate enterprises account for 80% of the total list, and the top 3 real estate enterprises account for 60% of the total turnover. The market sales are mainly contributed by the top real estate enterprises.

From the transaction data, there is an obvious distinction between the top 30 real estate enterprises in the equity sales list. The sales of the top two real estate enterprises are more than 1 billion yuan, and the transaction volume of the rest of the real estate enterprises are less than 400 million yuan. The sales of the most of the real estate enterprises are concentrated between RMB 30-200 million yuan, with a total of 22 enterprises. Under the serious market sales environment, only a few real estate enterprises can break through the encirclement and win the favor of the customers.

Top sales list: Beijing Capital Development Holding Group wins with absolute advantage

State owned property companies rank the first

From the perspective of the top sales list, the performance of Beijing Capital Development Holding Group (BCDHG) was outstanding. With sales of 6.26 billion yuan and sales area of 119000 square meters, it won the double champion in the sales volume and sales area of the top sales list for January to February. The company has been developing in Beijing for many years with strong strength, and has the first mover advantage in urban layout and project development. With RMB 3.35 billion and RMB 3.28 billion respectively, China Resources and Gemdale ranked the second and third in the top sales list.

Most of the top real estate enterprises have the background of state-owned assets. In the top sales list, the Anar Group is the only private enterprise. The real estate enterprises with state-owned assets have the advantages in capital, and they are also common in the land market of Beijing. With the multi projects, they are among the best in the full caliber list.

Summary and Prospect

In the short term, under the influence of the epidemic, the downward pressure on the economy has increased. In addition, the sales offices have been closed down, and the house purchase demand has been weakened initiatively or passively. The transaction in Beijing's new housing market has fallen. The market is expected to remain under pressure in March.

However, with the control of the epidemic, the sales offices are gradually resumed, the market and house purchase demand are slowly recovering, and the sales will be improved in the future. The Beijing real estate market is expected to return to normal sales rhythm in the second quarter.

After the epidemic, the real estate enterprises need to think about marketing methods and product configuration in terms of operation and products. For example, the online housing may become a new trend, and the configuration of products will also be changed according to the needs of customers. The comfort of living environment, medical facilities and other factors may become new development standards. With the change of the purchase concept, some houses with advanced concept will be welcomed by customers.

Relevant data:

February 1 - February 29, 2020 (List of February), January 1 - February 29, 2020 (List of January and February)

Data source:

The sales amount and sales area involved are the transaction data recorded

Item attribute:

All attribute

Description of data on equity, flow and full sales list:

1. Ranking List of the Equity Sales of the Real Estate Enterprises refers to the sales performance corresponding to the equity of the real estate enterprises in all real estate development projects, which is mainly used to measure the capital utilization and investment layout of real estate enterprises.

2. Ranking List of the Sales Flow of the Real Estate Enterprises refers to the sales performance of the real estate enterprises in terms of trading projects. It mainly measures the project operation and management ability of the real estate enterprises, that is, the sales flow calculated by summing up the sales volume of all their own trading projects for ranking.

3. Full Projects Sales Ranking List of the Real Estate Enterprises refers to the statistical method that all items of the group company, joint ventures and the associated companies are included in the performance, regardless of the proportion of equity and trading. As agent construction belongs to output management, the sales performance generated by agent construction is not included in the full project list, which reflects the ability of enterprises in city layout and project expansion.

Development history

2018

In January, Zoom Tech of Anar group was recognized as Beijing Youth Chinese Science Innovation Institute Service Unit by Beijing Youth League Municipal Committee;

In March, the Anar group was awarded the Top 100 Chinese real estate development enterprises in 2018. At the same time, it was awarded the Top 10 Chinese real estate development enterprises for Regional Operation in 2018 and Top 10 Chinese real estate development enterprises for growth rate in 2018;

In April, the Anar group accelerated the national layout and taps the market in the Yangtze River Delta region. Within two days, the group successfully settled in five cities of Yancheng, Shaoxing, Chuzhou, and Huzhou, laying a solid foundation for the deep cultivation in the Yangtze River Delta;

In April, the first batch of winners of the 8th China real estate Guangxia Award (2017-2018) was officially announced, and the Anar K2 Lily Bay and K2 Magnolia Bay won the Guangxia Award;

In June, IM Shanghai, a commercial complex project with 10 billion yuan investment by the Anar group in the central area of Shanghai, was officially unveiled, focusing on the integration of innovation and diversification to create the true value of the city center complex;

In August, the Group signed a strategic agreement with Haier appliances to create an intelligent living space;

In September, Yangzhou Slender West Lake courtyard won the 2018 China Real Estate Excellent Brand Project in the 2018 Chinese real estate enterprise brand value evaluation results with its strong product strength;

In September, Zoom Tech was recognized as Beijing Cultural and Creative Industry Service Platform Sub Center by Beijing Municipal Culture Promotion Center;

In November, Zoom Tech was recognized as Service Base for Small and Medium-sized Enterprises in Beijing by Beijing Municipal Commission of Economy and Information Technology.

2019

In January, Zoom Tech won the "Outstanding Contribution Unit" in the sixth Beijing People Beneficial Cultural Consumption Season;

In March, the smart new city project of Wen'an North Science and Technology New Area officially announced;

In March, the Anar group was awarded Top 100 Chinese Real Estate Development Enterprises in 2019. At the same time, it has been ranked in Top 10 Chinese Real Estate Development Enterprises for Regional Operation in 2019 and Top 10 Chinese Real Estate Development Enterprises for Growth Rate in 2019;

In August, the big data of Anar quality improvement "Freezing Age Plan" was released;

In August, the seventh Beijing People Beneficial Cultural Consumption Season Pomegranate Market was successfully held;

In September, the first Pomegranate Design Festival opened, promoting the cultural and creative industries to gather in the south of Beijing through the future lifestyle market, future lifestyle exhibition and future lifestyle forum;

In December, the Anar group ranked 74th in trading amount and 66th in trading area among the top 200 Chinese real estate enterprises in the sales list of 2019.

2020

In February, the Anar group ranked the first in the Equity Sales Ranking List of Beijing real estate enterprises with an equity sales volume of 3.03 billion yuan.

In March, the Anar group ranked 74th among the Top 500 Chinese Real Estate Development Enterprises in 2020. At the same time, it ranked among the Top 4

Chinese Real Estate Development Enterprises in regional operation and growth rate in 2020.

The Beijing Pomegranate Center project developed and operated by the company won the award of Typical Project of China Real Estate Development Enterprise in 2020.

Corporate Honors:

2018

Anar group won the China Economic Innovation and Practice Award in 2018

Anar group won the award of Real Estate Innovation Enterprise Model in 2018

Anar group won the award of the 15th China Blue Chip Real Estate enterprise in 2018

Anar group won the award of Innovation Leading Consumption Upgrade 2018 Ingenuity House Enterprise Model

Anar group won the award of China Blue Chip Real Estate Enterprise in 2018

Anar group won the award of Top 100 Chinese Real Estate Development Enterprises in 2018

Anar group won the award of Top 10 among the 500 Chinese Real Estate Development Enterprises for regional operation in 2018

Anar group won the award of Top 10 among the 500 Chinese Real Estate Development Enterprises for growth rate in 2018

The K2 Lily Bay and K2 Magnolia projects of Anar group won the 8th (2017-2018) China Real Estate Guangxia Award

2019

Anar group won the honor of the 16th China Blue Chip Real Estate enterprise in 2019

Anar group won the award of Top 100 Chinese Real Estate Development Enterprises in 2019

Anar group won the award of Top 10 among the 500 Chinese Real Estate Development Enterprises for regional operation in 2019

Anar group won the award of Top 10 among the 500 Chinese Real Estate Development Enterprises for growth rate in 2019

Anar group won the award of Top 100 Chinese Real Estate Development Enterprises for Brand Value in 2019 and the Top 10 Chinese Real Estate Development Enterprises in North China for Brand Value in 2019

Anar group won the Guoding Award (China urban construction Contribution Award) in 2019

Anar group won the award of Chinese Real Estate Quality Benchmark Enterprise

2020

Anar group won the award of Top 100 Chinese Real Estate Development Enterprises in 2020

Anar group won the award of Top 10 among the 500 Chinese Real Estate Development Enterprises for regional operation in 2020

Anar group won the award of Top 10 among the 500 Chinese Real Estate Development Enterprises for growth rate in 202-


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