On September 19, the 2019 China Real Estate Enterprise Brand Value Evaluation Results Conference and the Real Estate Brand Development Summit Forum were held in Fuxian Lake, Yunnan. With its strong competitiveness, Anar Group won two awards of 2019 Best 100 of China Real Estate Developers Brand Value and 2019 Best 10 of North China Real Estate Developers Brand Value. Also, its Beijing K2 Spring Breeze project won the 2019 China Real Estate Excellent Brand.
It is reported that co-chaired by the China Real Estate Association and the China Real Estate Evaluation Center of Shanghai E-House Real Estate Research Institute, the evaluation of China Real Estate Developers Brand Value has been in continuous operation for 9 years.
Through the evaluation model system and related methods, the 2019 China Real Estate Developers Brand Value Report and 2019 China Real Estate Developers Brand Value List comprehensively adopts the brand theory, value evaluation theory and related research results to provide the real estate companies with deeper brand strategy to cultivate ideas and value models, and provide an important reference for the company's brand building and improvement. It also has an important guiding significance to improve the overall quality and brand quality of the real estate enterprises and to promote the healthy competition and healthy development of China's real estate industry.