At present, the real estate industry has no more rapid growth and entered the stage of refined operation, and the real estate competition has shifted from the scale competition into demand of better product. Driven by the new market demands and new competition, how to adapt to changes and continue to win market recognition has become the key to win the competition. In the second round, the core competitiveness of the real estate companies will eventually return to the product itself. And the quality of the project is undoubtedly the most basic and most important factor to build the quality product.
Recently, the Binzhou Magnolia Bay project of Anar Group won two annual awards - the 2019 Shandong & Binzhou Quality Structural Engineering Awards for Construction Projects. Awarded by the Housing and Urban-Rural Development and Construction Department of Shandong Province, the Shandong Quality Structural Engineering Award for Construction Projects was evaluated from multiple perspectives, including the scientific and reasonable structural design, the strict and effective construction management and standard process control, and the high technology application etc. Winning this honor is not only the recognition of the Binzhou Magnolia Bay project, but also the recognition and encouragement of the motto of Anar Group Better houses for more people.
On the afternoon of March 20, dozens of guests attended the award ceremony held at the Binzhou Magnolia Bay Marketing Center, including officers of the relevant departments of Binzhou City, the project leaders of the construction units and the supervision institutions. The Binzhou municipal officers highly praised the quality and craftsmanship of the Magnolia Bay project. The person in charge of the construction unit stated that they would apply the strict standards in the future to control the project quality, and Binzhou Magnolia Bay also promised to provide high-quality products to every buyer in Bincheng. At the event site, a check of 100,000 yuan was rewarded as an encouragement to the construction unit and the supervision unit, praising the support for the unremitting pursuit of ingenuity and quality.
The focus of project engineering quality lies in process management and control. For many years, the Anar Group has formed a standardized quality control process of "94 processes in 6 major work flows". From the earthwork and foundation engineering, to the main structural engineering, the decoration engineering, the installation engineering, the waterproof and thermal insulation engineering, to the public area hardcover engineering, every details are strictly regulated to promote the refined, standardized and standardized engineering quality management for crafting the high quality products.
As one of the standard activities of the Anar Group, the "Construction Site Open Day" event has always been praised by the owners and the industry. On the day of the event, the owner would be invited to visit the project site in person, and the engineers would explain the details of the structure and craftsmanship, from the architectural concept of "mortise and tenon construction, meticulous workmanship" to the construction method of "94 processes in 6 work flows". Also on the site, there has been the "construction safety experience area" and "project quality model display area", so that the owners can have a big picture of the prototype of their future home.
After the completion of the project, the Anar Group has invested heavily in inviting the third-party professional testing agencies to evaluate and inspect its projects, and control the project quality and safety with stringent standard to deliver more high-quality houses with good craftsmanship to satisfy customers.
In addition, the Anar keeps pace with the times to build the digital engineering management platform, continuously improve the product R&D and innovation capabilities, and optimize the customer experience with a mobile quality inspection system. Not long ago, it was awarded the Smart Project Innovation Pioneer issued by Mingyuan Supply China Research Institute and Mingyuan Cloud Chain and many other smart project rewards.
Under the witness of all walks of life, from the early stage of construction, to the process control, the third-party professional quality inspection after completion, and the "quality improvement action" after the delivery of the house, the Anar Group has proven its quality project through the actual actions, and it will continue to improve the quality of the regional human settlements, so that more people can live in good houses!