On November 1, news conference on the theme of “the Pomegranate is mature” was held successfully in the Anar Center, K2 Real Estate brand was renamed as “Anar Group Limited Liability Company” (“Anar Group” for short). More than two hundred of senior professionals, media, partners, etc. attended.
On the press conference, president Sang Chunhua announced a speech with the topic of “Always on the Road”. This is the first vocal of the low-key and pragmatic Anar Group for nine years. Sang Chunhua, standing on the stage on behalf of the company, calls himself a veteran entrepreneur, told sincerely his entrepreneurial process and experience of enterprise transformation to the media and partners. In addition, Mr. Liu Jianhong, the former CCTV host and present sports co-president of LETV, Chief Content Officer as well as an entrepreneur, also shared his feelings and experiences as a successful representative of transformation and innovation.
Driven by Engines as “Science and Technology + Finance + Real Estate”
The change that K2 renamed as the Anar Group, is more than just the change of a name, but the strategy transition of the Group’s business. President Sang said: “the company, renamed as the Anar Group, will integrate multielement and innovative concept, the development pattern will be transformed from single real estate industry into multi-growing pattern, as ‘science and technology + finance + real estate’, for simultaneously development of three major plates ” .
In the technology sector, Zoom Tech, one of companies of the Anar Group, based on innovation and entrepreneurship services, establishes an international cooperative innovation Eco-park, and provides a synchronous creative platform for outstanding entrepreneurs. Its innovation parks include Beijing Pomegranate Science and Technology Innovation Center, Beijing CDD Science and Technology Innovation Center, Shanghai Changning Science and Technology Cultural Innovation Center. The cross boarder accelerating network of Zoom Tech established overseas innovation center in Silicon Valley, Boston, Dallas, Tel Aviv, Munich and Singapore successively to achieve interaction and cooperation of international innovation resources.
As the for the financial sector, Workboom Funds of the Anar Group focused on the investments and investment management services for the fast-growing enterprises in the high-tech industry. With self-started venture capital funds at the beginning of its establishment, Workboom Funds cooperated with a number of mature funds and initiated the venture capital fund union. Through a series of industrial management and capital operation, it invested successively in more than 50 enterprises including the Internet, intellectual hardware, 3D printing, power battery, advanced manufacturing, medical treatment and health, aphasia superb fishing, marine engineering and other fields.
In the real estate sector, the Anar Group became the top five in Beijing residential market within 5 years, and finished layout in major cities such as Beijing, shanghai, Langfang, Qingdao, Ningbo, Zhuhai, Suzhou, Zhengzhou and so on, formed three medium and high grade urban residential products system of K2, M5, V7. In the field of commercial real estate, its properties include urban industry synthesis with functions of commercial office and business incubator such as Beijing Anar Center, CDD Jiayue Plaza Creativity Harbor and so on. So far, Anar Group already has more than thirty projects and the sales amount reached 15.4 billion yuan in the year of 2015. With professional product quality and services, the Anar Group outperformed and quickly became a new force in the real estate market.
Dedicate to refresh cities on the basis of its creativity
While as to the reason of rename, president Sang point out his opinion: “Name is not only just a symbol, but also should be an attitude. In rapid iterations of the times, we should give ourselves an entrepreneur definition that we are always on the road, a new name is the best way”. The Anar Group has experienced three development stages from Huamei to K2 and then to the Anar. At each critical historical turning point, the choice made by the company all showed a keen and innovative gene as an entrepreneur.
Huamei has ever been the largest real estate sales company in China. In its peak phases, Goldman Sachs once proposed for going public. In 2007, between the two choices of being listed to make quick money and to make a transition for real estate development, Huamei choose the latter, and decisively changed the name as K2, named after the world’s second highest peak Qiaogelifeng, meaning the entrepreneur spirit of forging ahead with determination, challenging themselves. In the early period, K2 centralized the superiority strength to thoroughly develop Tongzhou market in Beijing, and achieved to be the top five of Beijing market within 5 years, followed by rapid overall arrangement of commercial complex on the one hand, and on the other hand the national development road started.
In recent years, Chinese the real estate market is on a stage of rapid development. With current situations, such as substantial rise in land cost, more and more development enterprises reached the high leverage point, intensified urban housing bubble situation in first-tier and second-tier cities, risks of real estate development became prominent increasingly. Real estate development boom faded, transformation or expansion to other fields has been planned and prepared to reduce business growth risks.
Meanwhile, the national 13th Five-Year Plan put strategies of double creation, industrial upgrading, urban renewal and regional coordinated development in the priority position. This year, the government put more emphasis on ranking innovation-driven development as a core strategy, and scientific and technological innovation as core position of national development. Scientific and technological innovation, combining with institutional innovation, management innovation, innovation of business model, commercial activities innovation and cultural innovation, provided new momentum and choice for the development of real estate enterprises, and became the new engine of business development.
Under dual function of traditional real estate business risk increasing and national economic restructuring, many large-scale real estate enterprises such as Yuanyang, Hengda, Kinmaw, Yajule, have chosen to carry out innovation model and to enhance the strength and effectiveness of the company, by introduction of diversified business including financial, services, culture, science and technology and so on. The Anar Group also keenly grasped the development opportunities and began the transformation innovation. The Anar Group operated in the three fields of “science and technology, finance, real estate”, aiming at create new lifestyle and new requirements and then new markets, through science and technology innovation, products innovation, business innovation.
Along with the rename, the Anar Group raised the slogan as “refresh a city”. With change of residence to the living areas, change of commercial complex on a regional area, and influence of finance and science and technology incubator on new economy, the Anar Group is planning, with the “science and technology, finance, real estate” business structure, to commit to the unban fabric, economy, culture, and gradually into the upgrading of urban construction, to become a part of the Chinese cities refresh construction.
Sang Chunhua explained the reason of taking Anar as the name after retrospection of the difficult process of living in Beijing and starting up its own business. He believed that pomegranate meaning “aggregation for power and dispersion for life”. This is just the typical description of Chinese entrepreneurs. “In the past, we are one of the numerous entrepreneurs. At present, we incubate more entrepreneurs. In the future, we will make progress together with more and more entrepreneurs. The Anar Group will get engaged in the times of scientific and technological innovation, together with more entrepreneurs and innovators, to refresh a city and create history of the next era.”