In recent years, the government has frequently beefed up the regulation of the real estate market. In November last year, Beijing started the procedure of 100% self-holding transfer of land. At the same time, various local governments successively issued the file to accelerate the fostering and developing the housing rental market and vigorously support the housing rental market. With the booming of the stock market, the long-rent apartments have become a new stage to diversify the real estate business.
At present, a number of benchmarking companies including Wanke, Longhu, and Xuhui have started the long-term rental apartments. However, due to the different corporate genes, the long-rent apartments on the market have their own advantages and complement each other. Among the many competitors, the innovative Panda Apartments launched by Anar Group attract widespread attention from the industry and the media due to its developer background, mature product offering, systematic service system and brand new technology experience. Together with its Maker Space, the Panda Apartment helps the urban youth to grow. And as a result, the Anar Group has further improved its business plan as an urban operator.
The trend of apartment leasing
A new policy was introduced on September 30 last year, and the real estate developers were encouraged to rent their self-owned apartments. As a result, a large number of self-sustaining lands enter into the stock market, accelerating the arrival of the stock apartment era. Since this March, the relevant government departments have issued several policies to standardize the transfer of commercial apartments into residential apartments in terms of planning and construction, sales and use, purchase qualification, and personal credit, thus initialing the policy to restrict the transfer of commercial apartments into residential apartments.
At the same time, the State Council General Office promulgated the document Several Opinions on Accelerating the Cultivation and Development of the Housing Leasing Market. And after that, Yunnan, Hubei, Guangxi and other provincial governments also issued the advice on accelerating the cultivation and development of the housing leasing market, and promulgated the beneficial tax policies to the apartment renting companies, institutions and persons that have filed registration legally. It can be imagined that, in the next 2-3 threes, with all these supporting policies in the finance, tax, land, and market fields, the apartment rental market will enjoy the most beneficial policies among all the real estate markets.
The data provided by Lianjia Research Institute also shows that in 2016 the second-hand housing leasing transactions is about CNY 1.1 trillion -1.5 trillion or so. The huge market size has made the long-rent apartment become an important direction for the real estate companies to diversify their business explorations.
At present, many real estate companies have involved in the long-rent apartment business with their own advantages and disadvantages. However, there are also some inferior companies with inadequate experience and offering in operation, on-line service and Internet service.
Anar Group goes with the tide for historical development
Anar Group, that wants to be the Apple in the real estate industry, is a rising star. Within the five years after its establishment, Anar Group became the Top Five Residential Estate Sales Companies in Beijing. Eight years later, its annual sales revenue exceeded 15 billion yuan and the net assets reached 40 billion yuan. Anar Group has quickly ranked itself in the front-tier real estate developer’s camp.
With Begonia project which hit Beijing since its opening, and then the four major product lines of K2, M5, V7 and the Lion City, Anar Group has become the fastest-growing real estate development enterprise in China based on its solid product lines and the steady strategy.
At the end of last year with the advent of the real estate silver ear, Anar Group actively sought for a new direction of development. It began to involve in the fields of science and finance and expanded the original real estate business into three sectors of Technology + Finance + Real Estate. Through innovative business in different sectors, Anar Group has achieved healthy and sustainable growth.
This year, keenly aware of the development opportunity of the stock market, Anar Group planned to involve in the long-rent market in advance and created the brand of Panda Apartment, with the aim to build an ecosystem service provider focusing on the stock asset operation. At present, two Panda Apartments located at Beigongda (Beijing University of Technology) and Lily Bay have officially started operations.
Warm community built for Panda Apartment
On the market, different long-rent apartment brands have different emphases. With a forward-looking vision, Anar Group noticed the importance of combining the Internet and the real estate business in the future long-rent rental apartment market. It quickly started the research on the internet + real estate model, to combine its real estate development experience and the Internet technology advantage, and eventually build the Panda Apartment as a quality apartment brand with multi-superiorities.
Relying on Anar Group, the Panda Apartment occupies an undeniable advantage in housing, design, and construction. In addition to the self-sustaining real estate resources of Anar Group, the Panda Apartment also enjoys the housing resources on the market and from the cooperative partners. Besides, years of small apartment experience also makes the products of Panda Apartment more in line with the needs of apartment customers in terms of design and construction.
In terms of apartment services, Panda Apartment has tapped the needs of the young people in the first-tier and the second-tier cities, and launched the 8+8 service system based on the rich experience of Anar Group. One of the major feature of Panda Apartment is its extra-large area of the public space, including eight free-service areas of unmanned supermarket, coffee lounge, science and technology experience area, fitness area, public kitchen area, clothes-drying and ironing area, express delivery area, videogames and massage area. In the context of a shared economy, Panda Apartment pays more attention to building communities and circles.
At the same time, the Panda Apartment also offers eight free services of Panda APP, free Wi-Fi, free clothes-ironing, free fitness, free coffee, free heating, free cleaning, and free 4k IPTV. With the Panda APP, the tenants can easily enjoy the one-stop services including maintenance, laundry, breakfast, dinner and supper etc.
Panda Apartment, is positioned as an Internet company and inherits a large number of internet genes from Anar Group. The Panda Lab will display the latest technology products. And the Panda App has realized the interconnection with APP terminals, PCs and the application supporters, leading the industry in terms of customer experience. It has enhanced the convenience of the settled tenants and just pressing one key can solve all problems.
Most importantly, with a unique and far-reaching vision, Anar Group is involved in the real estate, technology and finance and aims to build Panda Apartment as a warm community and a gathering place for the urban young people with dreams. Panda Apartment provides opportunities for the urban young people to find friends and business partners. In addition, the Zoom Technology of Anar Group also regularly provides training and entrepreneurial resources for the tenants.
Through the support to the development of the urban young people, Panda Apartment works together with the Maker Space of Anar Group to boost the growth of the urban youth, jointly enhances the city value, and truly realizes the corporate vision of refreshing a city!