On August 27th and 28th, nearly 100 marketing personnel of the company gathered in Yangzhou to visit the Slim West Lake Courtyard project in Yangzhou and participate in the two-day marketing system training. The president of the group talked about the origin, development and corporate culture of the company, letting everyone deeply understand the entrepreneurial experience, the solemn vow and the initial heat to let more people live in good houses.
Correct oneself before correcting others, and a correct belief comes before a correct knowledge. Sales is a university question, but the first thing is to lead the team to fight. The marketing team is like the ground forces in the army, and it is the main force of the siege. The strategic planning of the enterprise must be implemented to the final market performance, to create a marketing iron army. The marketing team must like wolves with the active offensive. Only with battling spirit can the sales team win in the fierce market competition.
Marketing is a window to know the human nature. The training starts from the effective methods and techniques in the marketing book Sales Bible. It reviews the real estate transaction in the real world to improve sales and win customer loyalty, and lead everyone to analyze how to jump out of homogenization, spot and guide the customer needs, so that the customer's needs are fully met to achieve high quality transactions. Just because we have a strong marketing gene, we should quickly gain an insight into the consumer's demand psychology, have a higher acumen to the industry and market trends, and play their own advantages in the face of the current down market.
At a time when the industry competition is heating up, the marketing teams must learn to change their minds, make bold assumptions and careful proofs, analyze things carefully, be curious about new things, and help train their thinking skills. We must know that the right decision is based on logic and has come through countless failure arguments.
During the two-day training, each sales person has a deeper understanding of his position and responsibilities as well as future growth and possibilities in Anar group. Through specific case analysis and discussion, the team had obtained a quite fruitful result with regard to the understanding of the macro-level situation of the real estate market and the overall summarization and analyst of the real estate price factors.