On September 18, the 2018 China Real Estate Enterprise Brand Value Summit Forum and the Housing Enterprise Brand Value Evaluation Results Conference was held in Hangzhou. The Anar Group's Yangzhou Slender West Lake Courtyard won the 2018 China Real Estate Outstanding Brand Project with its strong product strength.
It is reported that the assessment is jointly sponsored by China Real Estate Association and Shanghai Real Estate Research Institute China Real Estate Evaluation Center. Now already in continuous development for eight years, this list provides professional training and objective and fair results, a cultivation model and value model for real estate enterprises to deepen their brand strategy, and an important reference for real estate enterprises' brand building and improvement.
The award-winning project, Yangzhou Slender West Lake Courtyard is located in the high-end community of urban villas. Based on Jiangnan gardens, it draws on the architectural style of the simple and elegant style of the Tang and Song Dynasties to create a “new Chinese” high-end product. The project perfectly integrates the traditional Chinese alley regulation with the courtyard and the human settlement. Combining the simple and simple design style, the layout of “Five Streets, Five Alleys, Eight Scenes and Sixteen Lanes” is planned, and three systems of “Alley and Lane” and “Brand signs” and “Courtyard” are formed, which interpret the humanistic living space of the Chinese compound and reproduce the style of the ancients grand yards.
“Returning to the courtyard life and restoring Chinese memories”, Yangzhou Slender West Lake Courtyard, as the representative of Yangzhou’s courtyard by the Anar Group, will continue the essence and connotation of the Anar yard series and create a Chinese cultural habitat for the contemporary educated people.