On July 22nd, at the Atrium of gate 2 of Wanda Plaza, the Anar Group held the brand release ceremony of the Yancheng project. This is the first time of the public announcing for the Anar Yandu Yard with city exhibitions at three major sites of Wanda, Baolong and Beijinying.
Founded in 2007 in Beijing, Anar Group starts with quality real estate and gradually builds a dual drive model of “technology + real estate”. With 11 years of efforts, Anar Group has insisted on the concept to construct building with cultural connotation. In 2018 it first entered in Yancheng and built the high quality yard series product which attracted the attention of customers all over the city without showing up.
From the mysterious person in Han clothes to the branded bottle water, from the shared cycling group to the love letters to show love to Yancheng, from the balloons across the city to the brand release ceremony, all the activities show sincerity and strength of the group. Anar Yandu Yard captures the heart of Yancheng people and becomes the focus and appeal there.
With brilliant gate, the yard is going to open a new chapter of housing. The ceremony not only attracted the attention of the industry, but also caught the eyes of celebrities from all walks of life in the city. The leaders of the Anar Yancheng Yard Project, the mainstream media of Yancheng, the celebrities and the social gatherings gathered at the event to witness this release ceremony, which has a strong national style and brand characteristics. They all came to witness the public appearance of the Anar Yandu Yard at the shining moment.
At the ceremony, the representative of Anar Group took the stage to deliver a speech to explain the Anar brand, the development process, and the high-end yard serial products. He explained that the Anar Yandu Yard is the masterpiece to rejuvenate the Yandu yard culture which will lead the new chapter of Yancheng habitat.
With the ancient folk rhyme, the whole event reproduces the elegance of the traditional Chinese culture. The classic dance presented a stream of still waters and long-sleeved waves of ink and river, creating the traditional atmosphere. Then the dreamy Yandu
art performance, the Gaia legendary show, the melodious guzheng playing, and the women’s music square all showing the charm of the traditional Chinese culture. The audience enjoyed the wonderful atmosphere and it seemed that they have come back to the ancient times.
To thank their attention and support, the event also had a wonderful lottery session with gifts Anar carefully chose for the distinguished guests.
The Anar Yandu Yard is a representative work of its magnificent layout at the Yangtze River Delta. Based on the Chinese ritual order with reference to the layout of the Beijing yards, the project made efforts to create a ceremony and a compound of the spiritual spirit. In the prosperous main city west, the superior location of the main city of Dongjin Road, the masterpiece of the quality of the house is the gift of Yancheng upstart.
At present, Yandu Yard officially unveiled with more surprises to come. Thanks for your attention.