On June 21st, Anar Group officially unveiled IM Shanghai, a commercial complex project with10 billion investment
In the afternoon, hundreds of famous brands and mainstream media guests presented and gathered at Shanghai W Hotel to witness the birth of IM Shanghai, including the IM partners such as the real estate consulting agency Jones Lang LaSalle (JLL), CB Richard Ellis (CBRE), representatives of joint office brands such as Wework, Krspace, Ucommune, Distrii, MIXPACE, we+, and funwork etc., as well as Wills Welsh Fitness, G-super Boutique, Starbucks Coffee, Yanjiyou Bookstore, Seesaw Coffee, NaiXue Tea, etc.
Video at Press conference of IM Shanghai
Exquisite tea break
At the press conference, the representative of IM Shanghai fully explained the positioning, advantages, brand concept and operation management mode of the project. The industry leaders JLL and CBRE also presented as the joint leasing agents.
Brand concept of Innovation Mix
Mr. Eddie Ng, the Managing Director of East China Region of JLL, shared the future office trends at the press conference:
Mr. Eddie Ng, the regional Managing Director of JLL, interpreting the future office
And Mr. Luke Moffat, the regional Managing Director of CBRE, believes that the common philosophy lays the foundation for cooperation and explains the project from an industry perspective:
Mr. Luke Moffat, regional Managing Director of CBRE, commenting on the project
At the press release, the three parties of IM Shanghai, JLL, CBRE signed a cooperation agreement to create more value for the city in the future.
Head of IM Commercial Asset Management, JLL East China Regional Managing Director, and CBRE East China Regional Managing Director signed a cooperation contract to create a new iconic building in Shanghai
Building new core landmark at Puxi and creating true value of downtown complex
Located at Kaixuan Road in Shanghai, the junction of Huaihai West Road, Hongqiao Road, and, IM Shanghai enjoys the prosperous downtown location, having the excellent accessibly to Metro Line 3, Line 4 and Line 10, directly connected with main city lines of Kaixuan Line, Huaihai Line and Hongqiao Line, and surrounded by 15 bus lines and several branch lines.
Project model and advantages highlights at the press conference
As a commercial complex covering an area of 250,000 square meters, IM Shanghai is a comprehensive commercial project platform firstly staged by Innovation Mix globally. The project is divided into two blocks of north and south districts, covering a total area of more than 40,000 square meters, with a total volume of 257,822 square meters and 1,350 parking spaces. There are 4 Grade A office towers covering a total area of about 134,000 square meters, and 7 characteristic commercial buildings and sunken commercial plazas covering a total commercial area of 38,000 square meters.
The Anar Group uses Innovation Mix, the core concept of Integration of diversity and innovation, to drive the entire platform, with the aim to provide superior office environment for each individual and community that operating, working and living at IM. At the same time, it brings unprecedented new enlightenment, new breakthroughs and new experiences through building and operating a series of community platforms to create more new and diversified value for everyone, every business, every group, and even the city as a whole.
Vision guides action, and horizon determines the future
After six years of hard work and costing tens of billions of dollars, IM Shanghai has been launched as the humanities, art and urban life center. The history shows that the project land originally belonged Shanghai No. 10 Steel Plant which was merged through a dozen of private small factories in 1956. At the peak of its development in 1980s, Shanghai No. 10 Steel Plant had more than 6,000 employees and was one of the largest state-owned enterprises in Shanghai at that time.
From the information shared by the Anar representative, it is learned that the upgrading of regional value is not only the inheritance of physical space, but more importantly, the stimulation of new value. Therefore, with the responsibility to inherit the cultural genes and the mission to refresh the urban value, the developer makes every effort to realize the core concept of “refreshing the city” in the whole process from the planning, design, construction to operation.
Join hands with the top teams in the world to realize the ideal
In terms of design, together with the internationally leading design team, Anar Group is creating a unique urban benchmark design taking the mountainous landscape, layered terrain, caves and waterfalls into consideration. At the same time, to fully use the sunshine, the design team cut the building into different profile in line with the sunshine shadow. The specially designed sunken plazas can attract more people and introduce the natural lighting for the basement with the office, cultural and commercial retail facilities integrated in the whole project.
The leading design has won several design awards for the IM Shanghai, including the Silver recognition of MIPIM ASIA Best China Futura Project, the Merit Award of Asia Pacific Real Estate China Retail Architecture, the Future Office Building Award of World Architecture Festival, the Future Retail Award of CITYCAPE New Architecture, and the Global RLI Future Project Award.
Communicate with the world and side by side with the world's leading companies. In addition to the future opportunities brought about by the regional advantages of IM Shanghai, its strength also lies in the recognition of the concept of “Integration of innovation and diversification”.
Architectural Renderings of IM Shanghai
Innovation and Diversification, the Key of Integration
In addition to the building itself, the cooperation of economy, culture, community is also necessary to fill the gaps in the regional market, refresh the true value of the cities, and activate the new energy of the cities.
The concept of breaking through the limitations of traditional industries and breaking the gap between office culture and business is also reflected in the careful selection and flexible matching of the project business introduced: in addition to the traditional living facilities and services, it also needs to include the diversified options of cultural creativity, VIP fitness., indoor swimming pools, boutique supermarkets, art and technology experience museums, social restaurants, and specialty restaurants etc.
Beyond office、Caring of you、Growing together Innovation Mix。
Beyond office, caring of you and Growing together are the core connotation of Innovation Mix.
At the press conference, Alan, the vice president of Anar Shanghai and the general manager of Anar Commercial Assets said: "We are always thinking about the lack of cities; how to integrate the urban resources, ecological resources and human resources into the comprehensive urban development, and construct the platform of innovation and diversification while maintain the balance of investment and return. The significance of this project is more than the quality commercial real estate development and the redevelopment of the old city. The important thing is how to enhance the core concept of urban value increase in every link of the whole industry chain, from the design planning, development and construction, to management and operation. Innovation Mix – the integration of innovation and diversification - is the core concept of IM Shanghai. We advocate not only the spirit of innovation and diversification, but more importantly, how to integrate this positive energy into life, so that more people, more companies, and more communities have new inspiration to make new breakthroughs and create more value."
Diversification breeds innovation, and innovation feeds diversification
Digging the city's needs, enterprise needs, and human needs to build a platform for enterprises, so that different enterprises and different industries can cooperate and help each other to form a benign ecology. Offering conditions for innovation and redefining the relationship between office/culture/commerce, work/exchange /Life, and personal/community/enterprise.
Alan emphasized that "IM provides not only a place for work and life, but a platform for connection, communication and interaction. The online communication breaks through the geographical restrictions and the offline connection brings intimacy between people. Everything we do with INNOVATION MIX is to enable more people connected and more innovation diversified and interacted so as to create more value and enhance the sustainable development of the city.
Interaction and interconnection between communities creates a third type space for experience
As one of the physical and spiritual carriers of the Innovation Mix, IM Community provides a third experience space other than life and work, which can transform the original sympathetic resonance into a behavioral connection. On this platform, IM Community allows everyone and each group to have more opportunities and more experience space to inspire themselves, add value and enjoy breakthroughs by organizing themed community events, regular knowledge exchanges, and providing a wide range of online and offline value-added services. At the same time, IM Community focuses on the interaction between business and knowledge ecology and focuses on establishing connections and communication for talents, institutions and communities, with the aim to bring more happiness and attachment to each individual in the community.
Embodiment of IM spirit
IM Shanghai is the first step of INNOVATION MIX on the global stage. With the launch of the project in 2019, there will be more IM to connect the world in the future, so that more innovation and diversification will be combined to create more value for the world.